Applying Name Knowledge to Name Quality Assessment

نویسندگان

  • Kimberly Hess
  • John R. Talburt
چکیده

Data quality is an essential component for successful Customer Relationship Management (CRM). This paper discusses some of the considerations in the approach, design, and administration of tools and products intended to assess the quality of consumer names.

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تاریخ انتشار 2004